Welcome to Doreena, a fashion brand based in Whanganui, NZ.

In a market dominated by mass-produced consumerism, we have chosen to embark on a journey into the realm of handcrafted goodness. Our mission is to bring you sustainable, timeless pieces that can be treasured for generations.

At Doreena, we believe in the power of collaboration. Through our global network of talented artists, we have forged meaningful friendships that enable us to design and create unique, high-quality garments. Each piece is meticulously crafted with a focus on free-flowing movement, breathability, and everyday utility.

Our commitment to sustainability goes beyond the materials we use. By embracing the art of handcrafting, we reduce our carbon footprint and support local communities. We believe that fashion should not only make you look good but also make you feel good about your choices.

Thank you for joining us on this journey. Together, let's celebrate the beauty of handcrafted fashion and make a positive impact on the world.